Logos and branding are very important. In most countries of the world, people cannot read English or French, but they remember images very well. Check the best way to create a logo for your website in the article below.
What is a logo, and why is it needed?
The logo is one of the first elements that a visitor to an online store sees. It affects the perception of the site, forms the first impressions, and also helps to stand out against the background of competitors. With its help, the company creates customer loyalty and increases project visibility.
A logo is a unique sign that belongs to the company and is its business card. It performs several functions:
- The main purpose of the logo is to identify products (services). For buyers and business partners, it evokes clear associations with the company’s product, its quality, and its style.
- Thanks to the logo, people remember the company. Seeing an advertisement for the company’s products, the buyer pays attention to the logo. He recognizes the symbol in retail outlets and, with a high degree of probability, purchases products.
- The logo reflects the values of the company and encourages customers to purchase its products.
Your guide on designing the logo for your website
If you are not a professional designer, there are two ways for you to create a business logo design. The first is to contact a specialist. The second is to try to cope with this task on your own. Whichever method you choose, in order to get a decent result, you need to be guided by a number of basic rules. When creating a logo, remember that your main task is to emphasize the value of your brand. Therefore, before making a logo, it would be advisable to brainstorm. Of course, no one knows your company as well as you do. So sit down, grab a piece of paper and a pen, and get ready to think.
It doesn’t matter which type of brainstorming you choose. Maybe you just write down the answers to key questions (why did you create your company? What makes it special? How is your company different from your competitors?), or maybe you want to create a mind map or a mood board to clearly state your thoughts.
How to design logo for beginners
Check the most common ways to design a logo for your website:
1. Contact a professional designer.
You can find a specialist on freelance sites or contact a specialized company. If the task is set correctly, the logo will be beautiful and effective. Cons: it may not be affordable at the start of the business. For instance, you can use Designhill – a popular platform for freelance designers and businesses to collaborate on various design projects, including logos. It offers a range of logo templates that can be customized to suit the user’s preferences.
2. Create a logo in the free logo maker.
These are services in which it is enough to enter the name of the online store and specify a few parameters to get a free logo design template that is suitable in terms of style, color, and theme. The resulting logo can be edited at your discretion and downloaded in convenient sizes. Here are a few examples of online logo-making services:
- LogoMakr – LogoMakr is a free online logo maker that allows users to design their logos using a range of templates and design tools. It has a user-friendly interface and offers a range of customization options.
- Wix Logo Maker – Wix Logo Maker is a logo design tool that allows users to design their logos using a range of templates and design tools. It is integrated with the Wix website builder and allows users to customize their logos to match their website design.
- Tailor Brands – Tailor Brands is an AI-powered logo maker that uses machine learning algorithms to design custom logos for businesses. It offers a range of logo templates that can be customized to suit the user’s preferences.
- Canva – Canva is a popular graphic design tool that offers a wide range of design templates, including logos. It has a user-friendly interface and allows users to customize their logo templates with ease.
3. Create a logo yourself in specialized programs.
For example, in Illustrator or Photoshop. The pluses include professional image quality and full control over the final result.
- Adobe Illustrator – Adobe Illustrator is a vector graphics editor that is widely used by designers to create logos, icons, and other graphic design elements. It offers a range of tools and features for creating vector-based graphics, including the ability to create custom shapes, add text, and apply various effects and styles.
- CorelDRAW – CorelDRAW is a vector graphics editor that is similar to Adobe Illustrator. It is popular among designers for its powerful drawing tools and ability to create high-quality vector graphics. It offers a range of features for creating logos, including the ability to add text, apply various effects, and export files in different formats.
- Affinity Designer – Affinity Designer is a vector graphics editor that is designed for professional designers. It offers a range of tools and features for creating vector-based graphics, including the ability to create custom shapes, add text, and apply various effects and styles. It also has a user-friendly interface and is available at a one-time purchase price, making it a more affordable option compared to other design software.