Shun, a fine cutlery handcrafted in Japan.
"In Japan, the blade has long been more than just a tool; The way of the blade is a way of life".

First concept:
Japonese people are well known for their punctuality, specially public transportations and work, 
that is why I decided to promote Shun, a fine cutlery handcrafted in Japan.
Time is an abstract thing.
So I decided to pick situations that time is a very important factor decision.
Train/metro schedule are very precise in time, as well as races of any kind, time is the most important factor and it has to be perfectly timed and sharp, but this knife is sharper (obviously not but, you get the idea)
Train/metro schedule are very precise in time, as well as races of any kind, time is the most important factor and it has to be perfectly timed and precise.
(This is a personal and fun project).
Second concept:
This simply suggest a resemblance of a clock representing time itself, featuring a plate (as the clock base) and a knife (as the pointer).
This project was only made for fun.
All images and mock ups belong to their owners.
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